Sales Executive

The Sales Executive is responsible for driving revenue growth for the hotel by proactively identifying, soliciting, and securing new business across key market segments, primarily Corporate, Group, and Transient segments. This role is crucial for maximizing hotel occupancy and achieving budgeted revenue goals

Sales Strategy & Business Development

• Proactive Sales: Actively solicit new accounts and market segments through direct sales calls, cold calls, networking events, trade shows, and online platforms.
• Market Penetration: Develop and implement effective sales action plans to penetrate target markets and increase market share.
• Site Inspections: Conduct professional and engaging site inspections and presentations for prospective clients, effectively showcasing the hotel’s facilities and services.
• Proposal Management: Create compelling, customized proposals and contracts that align with client needs and hotel profitability guidelines.
• Rate Negotiation: Negotiate and close sales contracts, ensuring all terms and conditions are clearly defined and profitable for the hotel.  

Account Management & Client Relations

• Key Account Maintenance: Nurture and maintain strong, long-term relationships with existing corporate and group clients to ensure repeat business and customer loyalty.  
• Client Entertainment: Coordinate and host client events, meals, and familiarization trips as needed to build rapport and goodwill.
• Service Excellence: Act as a key liaison between the client and the hotel operations team to ensure a seamless and high-quality guest experience.

Administration & Reporting

• CRM Management: Maintain accurate, up-to-date records of all sales activities, client communication, and account details in the Sales CRM system (e.g., Delphi, Salesforce).
• Forecasting & Budgeting: Director of Commercial in preparing monthly and quarterly sales forecasts, annual budgets, and market segment performance reports.
• Market Intelligence: Continuously monitor local competitor activities, pricing strategies, and industry trends, providing regular updates to the Revenue Management and Sales team.

• Bachelor’s degree in business, Marketing, Hospitality Management, or a related field.
• Equivalent proven experience may be considered.
• A minimum of 6+ years of proven, successful proactive sales experience, preferably within a full-service hotel environment.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Demonstrated proficiency with hotel sales and catering software
• Strong understanding of fundamental Revenue Management principles.
• Ability to travel locally for sales calls and occasionally out-of-town for industry events.